Ad Age — Beast Mode’s Business Empire

Digital/Feature/illustration

In 2018, Ad Age began growing their branded content division, Studio 30. In order to help build their site, we created and launched “Building the Brand” — a new series about star athletes creating their own businesses. In the first installment, we go deep with Marshawn Lynch, the Oakland Raiders running back who is using technology to bypass traditional deals and create his own company — helping fuel an endorsement revolution in the process.

• Feature Story

• Illustration

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